
Forever Foam By Joya Shoes
FOREVERFOAM® sets a new standard in durability, support, and resilience. Engineered to last up to three times longer than traditional EVA, it maintains its cushioning and structural integrity over time, ensuring consistent comfort and performance.
Unlike traditional sports shoes, which compresses and loses its support with wear, FOREVERFOAM® retains its shape, delivering long-lasting relief and stability for every step.
The ForeverFoam Difference

Certified by AGR
All Joya shoes are AGR-certified (Association Forum Healthy Back) for superior back support and pain relief, thanks to the innovative FOREVERFOAM® sole.
Specialist Testomonials
Frequently Asked Questions
How does FOREVERFOAM® compare to traditional sports soles?
FOREVERFOAM® sets a new standard in durability, support, and resilience. Engineered to last up to three times longer than traditional EVA, it maintains its cushioning and structural integrity over time, ensuring consistent comfort and performance. Unlike EVA, which compresses and loses its support with wear, FOREVERFOAM® retains its shape, delivering long-lasting relief and stability for every step.
Why does FOREVERFOAM® feel a bit heavier in my hands?
You may notice ForverFoam is slightly heavier sole compared to EVA, but it is carefully engineered to provide the perfect balance of durability and comfort.
While FOREVERFOAM® is slightly heavier than conventional sports sole materials – a 5cm cube weighs 45g compared to EVA‘s 30g – its resilience far surpasses standard alternatives. Despite a marginally higher weight, its performance is 300% better in terms of longevity and rebound.
By combining the lightweight feel of EVA with the resilience of PU, it provides long-lasting support without making the shoes unnecessarily heavy. This ensures a stable, cushioned walking experience while maintaining an optimal weight for all-day wear.
Is FOREVERFOAM® sustainable?
FOREVERFOAM® is made from polyurethane (PU), a highly durable material. While PU, like most synthetic materials, is derived from non-renewable resources (petrochemicals), it offers significant advantages over alternatives such as EVA (Ethylene Vinyl Acetate). FOREVERFOAM® is designed to last up to three times longer than EVA, reducing the need for frequent replacements and minimizing environmental impact over time. Its extended lifespan means less material consumption, less waste, and a lower overall footprint, making it a more responsible choice for long-term wear when properly cared for.
Does ForeverFoam offer more stable cushioning?
FOREVERFOAM® is engineered for shock absorption, featuring a linear compression response of 3mm to 5mm per 10kg of weight, depending on its density.
Traditional EVA sports shoes see a reduction in cushioning capabilities over 20kg.
This predictable, consistent behavior eliminates direct impact, creating a sensation of floating just above the ground. At the same time, FOREVERFOAM® delays force transmission, giving the muscles crucial reaction time to engage as natural shock absorbers.
Does temperature affect ForeverFoam?
FOREVERFOAM® maintains its performance in varying conditions, from cold winters to warm summers. Unlike traditional PU or EVA, it is less affected by temperature fluctuations, making it more resistant to cracking, hardening, or losing functionality. Additionally, its insulating properties provide effective protection against cold floors in winter, keeping feet warm and comfortable across different climates.
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